Brand stories begin with people, not products.

Human experience is what drives my curiosity, and it’s where every brand story starts.

I’m a senior creative and brand strategist with experience across fashion, beauty, travel, retail and hospitality. My work spans the full brand remit, from visual identity, tone of voice and market positioning to integrated communications and art direction. I hold creative instinct and strategic thinking in equal measure, shaping where a brand needs to go, then build the visual language to get there.

Each storytelling moment is restrained in form, led by emotion and considered through every sense.

Services

[01]
BRAND IDENTITY

Finding the feeling at the heart of a brand and developing a visual world, a voice and a place to stand.

[02]
CREATIVE DIRECTION

Concept through to execution, guiding art direction across digital, print, social and experiential touchpoints.

[03]
BRAND STRATEGY

Finding where a brand sits, who it speaks to and how it should feel, so the creative has something true to hold onto.

[04]
CAMPAIGNS

Campaigns and content shaped into a single world, built to connect wherever it appears.

[05]
BRAND AUTHORSHIP

Guiding a brand’s story, and the teams and partnerships around it, so it stays true well beyond launch.