Reflections of Light

A spark of inspiration becoming something real. In close collaboration with digital artist Paul Milinski, I developed and directed “Reflections of Light,” a 3D key visual launching Viktoria & Woods’ 20-year anniversary. It returns to the company’s beginnings, evoking early hope and possibility, and became the conceptual starting point for the year’s story. Its visual style and storytelling carried directly into the first seasonal campaign, the autumn collection “First Light.”

Created by Paul Milinski