[ VIKTORIA & WOODS ]20 Years of V&W
For Viktoria & Woods’ 20-year anniversary, I led the development of “Reflections of Light,” a year-long storytelling framework drawn from four phases of the company’s growth. Each phase was aligned with a season in 2024 and shaped through feeling, music, visuals and colour, becoming First Light, Iridescence, Aura and Solar. A bespoke 20-year logo carried the theme across product, retail environments and print, so the story felt cohesive wherever it was met.
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[02][03][ IDENTITY ]Twenty years, expressed through many forms: a bespoke logo, a 3D key visual, product design, archival film and video production, all held together by a structural framework that carried the story across the year.
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